RAFS
Product Designer · Web, mobile & SaaS

Hi there! I’m Raf.
I make complex digital products feel simple.

For 16 years I’ve designed apps and digital products for web and mobile. I work across research, journeys, UI, and design systems to make complicated workflows clearer for the people using them.

16 years in UX/UI Design7 years designing B2B SaaS20+ indie apps shipped

A few products I’ve helped shape.

A selection of SaaS, mobile, and AI products, from early research and guided flows to navigation and design systems.

Uptraded mobile fashion app screens

Research · Onboarding · Mobile

Uptraded

User interviews and a UX audit informed a redesign of onboarding, discovery, matching, profiles, trading, and chat.

Explore the case study ↗
LSAT Demon product shown on desktop and mobile

Guided flows · AI-assisted planning

LSAT Demon

Within an established product system, I explored and prototyped a study planner shaped around learner availability, generated plans, and manual adjustments.

Explore the case study ↗
Vox City mobile travel experience screens

UX audit · Navigation · Mobile

Vox City

I reviewed the existing app, rethought its information architecture and key journeys, then carried the new experience through a full UX/UI redesign.

Explore the case study ↗
TrueSVG app screens and visual design

Own product · AI interaction · iOS

TrueSVG

An AI-powered image-to-vector app I helped create, with a focused flow from importing a raster image to exporting an editable SVG.

See all projects →

Look at the whole journey.

Good product design connects what users need, what the business needs, and what a team can actually build.

01

Understand before designing

Talk with stakeholders and users, understand the context, and find where people get stuck. The method fits the question rather than following a fixed process.

02

Make the next step clear

Map journeys and prototype interactions where navigation, onboarding, or AI suggestions need to be tested in context.

03

Design for a growing product

Build reusable patterns in Figma and work closely with developers so the experience stays coherent beyond the first release.

I also ship my own apps.

Building products myself keeps me close to real constraints, user feedback, and the details that only show up after launch.

MicUp app icon

Audio · Mobile

MicUp

Turn a phone into a microphone for a connected speaker, with voice effects and recording.

Buoywatch app icon

Surf data · iPhone & Apple Watch

Buoywatch

See live buoy readings, swell trends, alerts, and surf conditions at a glance.

CoinPic app icon

AI · Identification

CoinPic

Identify coins and banknotes from photos.

ShroomPic app icon

AI · Identification

ShroomPic

Identify mushrooms and fungi from photos.

TreePic app icon

AI · Identification

TreePic

Identify trees, plants, and flowers from photos.

CartoonPic app icon

AI · Creative

CartoonPic

Transform photos into cartoon-style artwork.

DogPic app icon

AI · Identification

DogPic

Identify dog breeds from photos.

BugPic app icon

AI · Identification

BugPic

Identify insects from photos.

RockPic app icon

AI · Identification

RockPic

Identify rocks and gemstones from photos.

FishPic app icon

AI · Identification

FishPic

Identify fish from photos.

Clicker app icon

Utility · Counting

Clicker

A quick tap counter for everyday tallies.

ShipMode app icon

Productivity · Time tracking

ShipMode

Keep track of working hours and tasks.

Mingler app icon

Social · Conversation

Mingler

Conversation starters for getting to know people.

Arbolito app icon

Finance · Tracking

Arbolito

Follow crypto prices and market data.

LoveCardz app icon

Social · Couples

LoveCardz

Questions and games for couples.

Tracing Board app icon

Creative · Drawing

Tracing Board

A digital lightbox for tracing and drawing.

Dragoman app icon

Mac · App metadata

Dragoman

Translate App Store metadata in bulk.

Browse more of our apps on the App Store ↗

A bit about me.

I’m a Senior Product Designer working across SaaS, mobile, and web. I have 7 years of experience designing complex SaaS products, particularly B2B platforms, while also designing and shipping my own apps.

I’m comfortable moving from research and structure to detailed UI and developer handoff. I care about improving what is already working as much as I care about finding what needs to change.

User researchInformation architectureOnboardingFigmaDesign systemsPrototypingAI interactionsDeveloper collaboration

Interested in working together?

If you’re building or improving a digital product and think I could help, I’d love to hear about it.

Email me ↗
↑