Senior freelance product designer for early-stage startups and B2B SaaS teams, from AI-built MVPs to products at scale. 16 years designing web and mobile products, from research and journeys to UI and design systems. Available for new projects.
Selected projects
A selection of SaaS, mobile, and AI products, from early research and guided flows to navigation and design systems.
I helped grow a workplace and building-management platform from MVP into a system with more than 50 configurable modules. The work spanned new workflows, regular testing, a white-label design system, and close collaboration with founders and developers.
Result: used in 800+ buildings by 5,000+ companies.
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User interviews and a UX audit informed a redesign of onboarding, discovery, matching, profiles, trading, and chat.
Result: onboarding-to-chat redesign delivered in 6 months, grounded in user interviews.
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Within an established product system, I explored and prototyped a study planner shaped around learner availability, generated plans, and manual adjustments.
Result: study planner explored and prototyped in 4 months.
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I reviewed the existing app, rethought its information architecture and key journeys, then carried the new experience through a full UX/UI redesign.
Result: from audit to a full app redesign in 10 weeks.
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An AI-powered image-to-vector app I helped create, with a focused flow from importing a raster image to exporting an editable SVG.
Result: designed and shipped in 3 weeks. Rated 4.2★ on the App Store.
My approach
Good product design connects what users need, what the business needs, and what a team can actually build.
Early-stage team? See ways to work together →
Talk with stakeholders and users, understand the context, and find where people get stuck. The method fits the question rather than following a fixed process.
Map journeys and prototype interactions where navigation, onboarding, or AI suggestions need to be tested in context.
Build reusable patterns in Figma and work closely with developers so the experience stays coherent beyond the first release.
My own apps
Since 2015 I’ve designed 20+ iOS apps of my own with a developer partner, and in 2026 I started coding them myself. Running them keeps me close to what founders deal with: build constraints, App Store review, pricing, and what only shows up after launch.
Live buoy readings and tide charts for 620+ buoys and 4,380+ tide stations, at a glance.
Rewrite and refine AI-generated text across different tones and languages.
Turn a phone into a microphone for a connected speaker, with voice effects and recording.
About me
I’m a Senior Product Designer working across SaaS, mobile, and web. I have experience designing complex SaaS products, particularly B2B platforms, while also designing and shipping my own apps.
I’m comfortable moving from research and structure to detailed UI and developer handoff. I care about improving what is already working as much as I care about finding what needs to change.
Let’s talk
If you’re building or improving a digital product and think I could help, I’d love to hear about it.
Get in touch