
Hi there! I’m Raf.
I make complex digital products feel simple.
For 16 years I’ve designed apps and digital products for web and mobile. I work across research, journeys, UI, and design systems to make complicated workflows clearer for the people using them.
16 years in UX/UI Design7 years designing B2B SaaS20+ indie apps shipped
Selected projects
A few products I’ve helped shape.
A selection of SaaS, mobile, and AI products, from early research and guided flows to navigation and design systems.

B2B SaaS · Lead Product Designer · 5 years
Witco
I helped grow a workplace and building-management platform from MVP into a system with more than 50 configurable modules. The work spanned new workflows, regular testing, a white-label design system, and close collaboration with founders and developers.
Explore the case study ↗

Research · Onboarding · Mobile
Uptraded
User interviews and a UX audit informed a redesign of onboarding, discovery, matching, profiles, trading, and chat.
Explore the case study ↗

Guided flows · AI-assisted planning
LSAT Demon
Within an established product system, I explored and prototyped a study planner shaped around learner availability, generated plans, and manual adjustments.
Explore the case study ↗

UX audit · Navigation · Mobile
Vox City
I reviewed the existing app, rethought its information architecture and key journeys, then carried the new experience through a full UX/UI redesign.
Explore the case study ↗

Own product · AI interaction · iOS
TrueSVG
An AI-powered image-to-vector app I helped create, with a focused flow from importing a raster image to exporting an editable SVG.
See all projects →
My approach
Look at the whole journey.
Good product design connects what users need, what the business needs, and what a team can actually build.
01Understand before designing
Talk with stakeholders and users, understand the context, and find where people get stuck. The method fits the question rather than following a fixed process.
02Make the next step clear
Map journeys and prototype interactions where navigation, onboarding, or AI suggestions need to be tested in context.
03Design for a growing product
Build reusable patterns in Figma and work closely with developers so the experience stays coherent beyond the first release.
Independent products
I also ship my own apps.
Building products myself keeps me close to real constraints, user feedback, and the details that only show up after launch.

Audio · Mobile
MicUp
Turn a phone into a microphone for a connected speaker, with voice effects and recording.

AI · Mobile
ZeroAI
Rewrite and refine AI-generated text across different tones and languages.

Surf data · iPhone & Apple Watch
Buoywatch
See live buoy readings, swell trends, alerts, and surf conditions at a glance.

AI · Design
TrueSVG
Convert raster images into clean, scalable SVG files.

AI · Identification
CoinPic
Identify coins and banknotes from photos.

AI · Identification
ShroomPic
Identify mushrooms and fungi from photos.

AI · Identification
TreePic
Identify trees, plants, and flowers from photos.

AI · Creative
CartoonPic
Transform photos into cartoon-style artwork.

AI · Identification
DogPic
Identify dog breeds from photos.

AI · Identification
BugPic
Identify insects from photos.

AI · Identification
RockPic
Identify rocks and gemstones from photos.

AI · Identification
FishPic
Identify fish from photos.

Weather · Tracking
Barometric Pressure Offline
Track pressure, altitude, and changes over time.

Utility · Counting
Clicker
A quick tap counter for everyday tallies.

Productivity · Time tracking
ShipMode
Keep track of working hours and tasks.

Social · Conversation
Mingler
Conversation starters for getting to know people.

Finance · Tracking
Arbolito
Follow crypto prices and market data.

Social · Couples
LoveCardz
Questions and games for couples.

Books · Community
Swappy Books
Discover and exchange books with other readers.

Creative · Drawing
Tracing Board
A digital lightbox for tracing and drawing.

Mac · App metadata
Dragoman
Translate App Store metadata in bulk.
Browse more of our apps on the App Store ↗
I’m a Senior Product Designer working across SaaS, mobile, and web. I have experience designing complex SaaS products, particularly B2B platforms, while also designing and shipping my own apps.
I’m comfortable moving from research and structure to detailed UI and developer handoff. I care about improving what is already working as much as I care about finding what needs to change.
User researchInformation architectureOnboardingFigmaDesign systemsPrototypingAI interactionsDeveloper collaboration