Portrait of Rafaela Sinopoli

Hi there! I’m Raf.
I make complex digital products feel simple.

For 16 years I’ve designed apps and digital products for web and mobile. I work across research, journeys, UI, and design systems to make complicated workflows clearer for the people using them.

16 years in UX/UI Design7 years designing B2B SaaS20+ indie apps shipped

A few products I’ve helped shape.

A selection of SaaS, mobile, and AI products, from early research and guided flows to navigation and design systems.

Uptraded mobile fashion app screens

Research · Onboarding · Mobile

Uptraded

User interviews and a UX audit informed a redesign of onboarding, discovery, matching, profiles, trading, and chat.

Explore the case study ↗
LSAT Demon product shown on desktop and mobile

Guided flows · AI-assisted planning

LSAT Demon

Within an established product system, I explored and prototyped a study planner shaped around learner availability, generated plans, and manual adjustments.

Explore the case study ↗
Vox City mobile travel experience screens

UX audit · Navigation · Mobile

Vox City

I reviewed the existing app, rethought its information architecture and key journeys, then carried the new experience through a full UX/UI redesign.

Explore the case study ↗
TrueSVG app screens and visual design

Own product · AI interaction · iOS

TrueSVG

An AI-powered image-to-vector app I helped create, with a focused flow from importing a raster image to exporting an editable SVG.

See all projects →

Look at the whole journey.

Good product design connects what users need, what the business needs, and what a team can actually build.

01

Understand before designing

Talk with stakeholders and users, understand the context, and find where people get stuck. The method fits the question rather than following a fixed process.

02

Make the next step clear

Map journeys and prototype interactions where navigation, onboarding, or AI suggestions need to be tested in context.

03

Design for a growing product

Build reusable patterns in Figma and work closely with developers so the experience stays coherent beyond the first release.

I also ship my own apps.

Building products myself keeps me close to real constraints, user feedback, and the details that only show up after launch.

MicUp app icon

Audio · Mobile

MicUp

Turn a phone into a microphone for a connected speaker, with voice effects and recording.

Buoywatch app icon

Surf data · iPhone & Apple Watch

Buoywatch

See live buoy readings, swell trends, alerts, and surf conditions at a glance.

CoinPic app icon

AI · Identification

CoinPic

Identify coins and banknotes from photos.

ShroomPic app icon

AI · Identification

ShroomPic

Identify mushrooms and fungi from photos.

TreePic app icon

AI · Identification

TreePic

Identify trees, plants, and flowers from photos.

CartoonPic app icon

AI · Creative

CartoonPic

Transform photos into cartoon-style artwork.

DogPic app icon

AI · Identification

DogPic

Identify dog breeds from photos.

BugPic app icon

AI · Identification

BugPic

Identify insects from photos.

RockPic app icon

AI · Identification

RockPic

Identify rocks and gemstones from photos.

FishPic app icon

AI · Identification

FishPic

Identify fish from photos.

Clicker app icon

Utility · Counting

Clicker

A quick tap counter for everyday tallies.

ShipMode app icon

Productivity · Time tracking

ShipMode

Keep track of working hours and tasks.

Mingler app icon

Social · Conversation

Mingler

Conversation starters for getting to know people.

Arbolito app icon

Finance · Tracking

Arbolito

Follow crypto prices and market data.

LoveCardz app icon

Social · Couples

LoveCardz

Questions and games for couples.

Tracing Board app icon

Creative · Drawing

Tracing Board

A digital lightbox for tracing and drawing.

Dragoman app icon

Mac · App metadata

Dragoman

Translate App Store metadata in bulk.

Browse more of our apps on the App Store ↗

A bit
about me.

I’m a Senior Product Designer working across SaaS, mobile, and web. I have experience designing complex SaaS products, particularly B2B platforms, while also designing and shipping my own apps.

I’m comfortable moving from research and structure to detailed UI and developer handoff. I care about improving what is already working as much as I care about finding what needs to change.

User researchInformation architectureOnboardingFigmaDesign systemsPrototypingAI interactionsDeveloper collaboration

Interested in working together?

If you’re building or improving a digital product and think I could help, I’d love to hear about it.

Email me ↗
↑