VOX Group is a top audio-guide provider in Europe and has the monopoly of audio tours in the Vatican. They transitioned from traditional audio-guides to a mobile app audio-guide, but users were experiencing issues and abandoning the app. VOX Group hired a UX/UI designer (yours truly) to identify the problem and create a solution that would significantly improve the user experience.
The goal was to lower abandonment rates due to user frustration, add new features, and revise the entire experience to improve it significantly.
One of the project's highlights was the challenge of justifying every small design decision and collaborating with the Project Manager, who had a development background, knew the business well, and could discuss updates regularly to move the project forward with agility.
The result is a revitalized audio-guide mobile app that matches the quality of the audio content.
It's still early days but this redesign should give users had a much-improved experience, resulting in a reduction in abandonment rates and an increase in engagement. Additionally, the app's redesign allows for future scalability and versatility, and new features further enhanced the user experience.
You can download the app here