Flipaclip

 

Flipaclip hired me through Toptal to redesign Flipaclip's user experience by making the app more intuitive and user friendly. The goal was to highlight the main features so they could be accessed easily and add new features requested by users. We also took the opportunity to update the UI.

Working on this project was any designers dream:

  • Plenty of data: The app had been up and running for a couple of years with a very loyal user base who provided feedback regularly. 
  • Client had a very clear vision of what they wanted but was open to new ideas, we relied on beta testers & data to verify our designs. 
  • After the redesign was released, the app more than doubled its active monthly users in the first month.